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Photo Gallery | PHOTOS | Black 'Baby Alive' more expensive than white, Toys "R" Us blames 'keying' error

FAYETTEVILLE, Ga. - When a local mother tried to buy a doll for her daughter for Christmas, she never imagined that the doll might be more expensive - if it was black, instead of white.

The Baby Alive doll is one of the top items on 7-year-old Ahzhane Taylor's wish list this year.

Sunday, Ahzhane's mother, Niaira Taylor, went shopping, armed with her daughter's Christmas wish list, and a sale flier from Toys "R" Us advertising a sale for the Baby Alive doll - 20 percent off.

"I saw the doll she wanted," Taylor recounted. "It was an African-American doll. I picked it up, went to the counter. They rang me up. It came up to $47 and some change."

The only problem was that the doll was supposed to be much cheaper than $47.

Taylor snapped a picture of the sale price tag on the shelf, directly beneath the Baby Alive doll that she had selected. It showed a price of $31.99. But, she was charged the full price of $44.99.

Taylor said the dolls were identical down to their clothing and the way they held their spoons. The only difference was the race of the Baby Alive.

Find out how Toys "R" Us responded by reading more -->