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FAYETTEVILLE | Toys "R" Us black Baby Alive pricing error | Business

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FAYETTEVILLE | Toys "R" Us black Baby Alive pricing error

FAYETTEVILLE, Ga. - When a local mother tried to buy a doll for her daughter for Christmas, she never imagined that the doll might be more expensive if it was black, instead of white.

PHOTOS | See the price discrepancy in pictures

The Baby Alive doll is one of the top items on 7-year-old Ahzhane Taylor's wish list this year.

Sunday, Ahzhane's mother, Niaira Taylor, went shopping, armed with her daughter's Christmas wish list, and a sale flier from Toys "R" Us advertising a sale for the Baby Alive doll at 20 percent off.

"I saw the doll she wanted," Taylor recounted. "It was an African-American doll. I picked it up, went to the counter. They rang me up. It came up to $47 and some change."

The only problem was that the doll was supposed to be much cheaper than $47.

Taylor snapped a picture of the sale price tag on the shelf, directly beneath the Baby Alive doll that she had selected. It showed a price of $31.99. But, she was charged the full price of $44.99.

Taylor said the dolls were identical down to their clothing and the way they held their spoons. The only difference was the race of the Baby Alive.

"I got a customer service representative and I asked her 'What's the difference between these dolls?' And she said, 'There is no difference,'" Taylor said.

A few moments later, the store's manager was called in to help sort the matter out.

"The manager said 'Yeah, it's only the Caucasian doll that's 20 percent off,'" Taylor recounted. "And I said 'You mean to tell me I have to pay full price for the African-America doll, but they're all the exact same doll?'"

"She said 'Yes, unfortunately it's a mess, but yes,'" Taylor said.

Taylor became so upset that she left the store without buying the doll, but not before she got the number of Toys "R" Us' corporate office. "I was just in an uproar," she said.

Taylor said she called the Toys "R" Us corporate office twice. Her calls were not returned. She later reached out to 11Alive News to share her story.

Wednesday, 11Alive's Jaye Watson went to the Fayetteville Toys "R" Us. The sale signs from Taylor's photos were gone. Both races of Baby Alive dolls were the same price -- $35.99.

Watson asked the store's manager about the price discrepancy, and she didn't offer a comment or explanation.

But, Toys "R" Us' corporate offices did issue a statement about the situation Wednesday afternoon.

"It is our company policy to price same item dolls of each ethnicity the same," the toy retailer said. "There were a total of 12 Baby Alive dolls offered on sale beginning Sunday. The pricing error was the result of incorrectly keying in the item number on one of the three like dolls. Once we became aware of the pricing discrepancy, we moved quickly to adjust the incorrect pricing on that doll."

Toys "R" Us has offered Taylor a $25 gift card.

Taylor said that despite the confusion, her daughter, Ahzhane will get her Christmas wish afterall.

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