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LOCAL PROFILE: Steve Stoute, founder of Transition | Arts & Culture

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LOCAL PROFILE: Steve Stoute, founder of Transition
Arts & Culture

ATLANTA, Ga. -- Recently, Steve Stoute stopped by Spelman College to chat about his revolutionary take on the marketing world and a concept he calls “tanning”. Stoute started off as a road manager for hip-hop group Kid 'n Play and has since founded his own marketing firm, helped coin the McDonald's theme song and created his own firm, Translation LLC.

He has consulted for many of the top names in the music business and, a number of Fortune 500 companies, and he stopped by Spelman College to spread the word about his new book, “The Tanning of America”, which explains his theory on the redefinition of marketing. 

Arts & Culture